The UB Career Cycle: Get Your Career in Motion

By: Lakeisha Mathews, CPRW, CPCC, GCDF

“According to the Bureau of Labor Statistics, you may hold ten different jobs before age forty”[1].  In addition, some researchers claim that you may have 5 – 7 careers in your lifetime.[2]  Moreover, you may also spend upwards of 90,000 hours at work and an average of 3,000 – 6,000 hours job searching over a lifetime.  Combined, the time you spend looking for work, starting a new job or career and actually at work will take up a significant portion of your adult life.  Therefore it’s no surprise that career planning should be intentional with the hope of pursuing and finding work that is satisfying.

To make career planning easy, the UB Career and Professional Development Center encourages students to use the award-winning UB Career Cycle as a guide.  In a nutshell, the Career Cycle is a career management tool that includes the following phases:

  • Discover Your Direction
  • Explore the World of Work
  • Communicate Your Brand
  • Create Your Opportunities


Each phase of the Career Cycle is accompanied by action steps aimed at helping you move your career goals forward.  Action steps include:

  • Define your professional goal (Discover Your Direction)
  • Create your professional pitch (Explore the World of Work)
  • Design your action plan (Communicate Your Brand)
  • Develop a career management plan (Create Your Opportunities)

The Career Cycle is accessible from the Career and Professional Development Center’s website and includes a downloadable workbook and accompanying Career Action Plans.

Whether you are looking for a new job, planning on changing careers or attempting to advance in your current position, do not wait to plan your next steps.  Access the Career Cycle today and get your career in motion.




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