March 21-25 is “Digital Spring-Cleaning” Week in the Career & Professional Development Center at University of Baltimore. It is never too early to start reviewing your digital footprint as you consider breaking into the World of Work. Some facts (CareerBuilder, 2012) to help you understand just how important this is:
- 37% of employers screen potential job candidates on social networks.
a. Facebook (65%)
b. LinkedIn (63%)
c. Twitter (16%)
2. 51% want to see if the candidate is a good fit for the culture.
3. 45% want to learn more about candidate qualifications.
4. 34% found content that has caused them NOT to hire a candidate.
a. Provocative/inappropriate photos/information
b. Drinking/using drugs
c. Poor communication skills
d. Bad mouthing previous employers
e. Making discriminatory comments related to race, gender, or religion
f. Lying about qualifications
We in the CPDC encourage you to take some time this week to examine your own social media accounts and take steps to “clean up” your profiles. It will certainly pay off in the long run!
Tracy Carter, Career Coach